Rules for Storytelling

Here are my takeaways from this article “6 Rules For Great Storytelling, From A Moth-Approved Master Of The Form”:

1) Make people root for you – however, storytelling is not pitching yourself, your product, etc.
2) Have a few stories ready to share in case your technology fails you.
3) STORIES ARE ABOUT HOW YOU FELT – honor those feelings peeps!
4) Stories have a beginning, a middle, and an end…
5) Know your audience.
6) Don’t be boring.


There are some guidelines to follow if you want to share a story that even you’d like to hear. I like these rules as they are short and to the point.

On number 6, Margot Leitman, who came up with the 6 rules, says “don’t be boring” and she is referring to your life – I also think it applies to storytelling – who is going to listen to a boring story?

Since she’s referring to life in her number 6, I replaced it with how I say it: “Live a Good Story”. So although there are guidelines to follow, you need to take what fits through your way of sharing – adapt to how you share story.

Here’s the article (will open in a new window):

6 Rules


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